Welcome to eCom Insights: E-Commerce & Marketplace Trends, the podcast where Matt Anderson and Rael Cline, industry experts from Optimizon, deep dive into the dynamic world of e-commerce. Join these seasoned professionals as they share invaluable insights, trends, and strategies to help e-commerce managers and sales leaders thrive in the competitive online marketplace.
In each episode Matt and Rael engage in candid conversations with best-selling brands and leading industry partners to cover everything from the latest e-commerce technologies and data insights to advertising strategies and marketplace optimisations.
Hosted by Matt Anderson, Chief Strategy Officer at Optimizon, and Rael Cline, Chief Product Officer at Optimizon and Founder of Nozzle, this podcast is your go-to resource for staying ahead in the fast-paced world of online selling. Whether you're a medium-sized brand aiming to optimise your sales or an enterprise looking to expand into new territories, eCom Insights has got you covered.
Discover the keys to unlocking your brand's full potential on major marketplaces like Amazon, eBay, Walmart, TikTok Shop, B&Q, and more. Each one-hour episode is packed with actionable advice and real-world examples, making it a must-listen for e-commerce enthusiasts and professionals.
Tune in monthly and join the conversation. Your journey to e-commerce excellence starts here with eCom Insights: E-Commerce & Marketplace Trends. Thrive online with the latest strategies and trends that truly make a difference.
In this episode, Tommy Henbest, business development and partnership manager at Taxually, joins the hosts to discuss tax and compliance in the e-commerce industry. Tommy shares his journey in e-commerce and explains the importance of tax and VAT compliance. He provides insights into the differences ...
Georgia Leybourne, CMO of Linnworks and value partner of Optimizons, joins Matt Anderson and Rael Cline on eCom Insights to discuss the challenges and opportunities in the e-commerce industry. Georgina shares her colourful background and journey to becoming a chief marketing officer at Linnworks. Th...
In this conversation, Matt Anderson, Rael Cline, and guest Robert McGovern discuss the Amazon Marketing Cloud (AMC) and its use cases. They cover topics such as the background of Robert McGovern, Director of Paid Advertising at Optimizon, the accessibility and conditions for using AMC, the value it ...
In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggle...